The aim of most websites is to reach a potential ‘consumer’ with a service, product or information. Search Engine Optimisation helps you do this. SEO is the process of making it easy for search engines – such as Google or Yahoo – to find the most suitable websites when someone searches the web for a particular word or idea. The optimal case, with good SEO, is that your website will be offered on the first page returned by a Search Engine – as often users won’t click much past the first page of results that they are offered.